Are Traders Shifting?

There’s no doubt that social media has helped many of us become more DIY savvy. From tutorials to step-by-steps the internet is packed with all sorts of hacks to help you with your odd jobs at home. Doing it yourself has become so much easier with them, but could this home-improvements revolution be having a butterfly effect on your local trades? We delve into the world of DIY to find out if this social media craze could be resulting in the decline of trades in the UK.

Are Traders Shifting? Costs

Costs

  • A third of Brits spend more on DIY because of social media
  • Brits are spending £1.5billion more on their homes every year because of social media
  • Millennials top the charts on DIY spends thanks to social media inspiration
  • Facebook, Instagram and YouTube were considered the biggest influence for interiors revamps and DIY projects
Are Traders Shifting? Decline of trades

Decline of Trades

  • Only 12% of Brits get professionals in to do DIY
  • 1. Decorators 2. Gardeners 3. Carpet fitters are most likely to decline over the coming years because of the influence of the internet on DIY
  • Dangerously, 1 in 7 carry out their own plumbing or electrical work using tutorials on social media
  • 1 in 10 even carry out their own building jobs!
Are Traders Shifting? Rise of social media tutorials

UK’s DIY Disasters

  • Nearly a third of Brits have caused their own DIY disaster by using social media tutorials
  • Millennials have the most DIY disasters, experiencing the most injuries, leaks and broken equipment
Are Traders Shifting? UK's DIY disasters

Regional

  • Londoners are the most inspired to do DIY thanks to social media.
  • Manchester is the first to call in a professional with 1 in 6 refusing to attempt it themselves.
  • 1 in 4 of those asked in Glasgow claim they’d be happy to tackle their own electrical work with the help of social media. Perhaps the reason that over a quarter of those in Glasgow have experienced a DIY disaster
  • Maybe why over a quarter of them in Glasgow have experienced a DIY disaster.
  • 40% of people in Edinburgh have tackled their own plumbing with the help of social media
Are Traders Shifting? Regional

Rise of Social Media Tutorials

  • A quarter of Brits are more encouraged to do DIY because of social media
  • Women far more encouraged by social media than men, with a third claiming social media channels have a huge influence on their home revamp
  • Men claim to have spent more on DIY because of social media, yet figures suggest it's women who fork out the most cash
  • Over half of millennials are encouraged to have a go at DIY because of social media
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