Pantones colour of the year | 247 Blog


Posted 05/12/2022

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With the end of 22 comes the excitement of the ever anticipated announcement of Pantones colour of the year, and 2023 is certain to live up to expectations with the show-stopping Viva Magenta! A deep tone of red that will encourage positivity and optimism. Described by the experts at Pantone, Viva Magenta is “an unconventional red for an unconventional time”. 


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Maldives, Marine - Roman Blind


The electrifying colour of the year is inspired by the red cochineal, one of the most precious, strongest and brightest dyes in the natural dye family. But what's interesting about the inspiration is that there are also key connections to the virtual world, described by Laurie Pressman as 'technological information'. According to executive director at Pantone Colour Institute, “In this age of technology, we look to draw inspiration from nature and what is real. Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” Leatrice Eiseman also describes Viva Magenta “It's brave, it's fearless, it depicts optimism and joy – and we know that we are all greatly in need of that”.


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Viva Magenta In Interiors

Interior designers are in their element with this striking colour that will set the scene for decor and inspire designers across the world.


Although we may not have noticed it, Viva Magenta has been in the public eye for years, from textures and colours in the natural world right through to fashion and interior design trends that have been seen for years. This stunning colour promotes inner strength and positivity, so we're sure we will see this beautifully reflected in the interior design world. We're excited to see how this trend impacts the neutral decor aesthetic that we're seeing flood the industry.


Here's Pantones take on incorporating Viva Magenta in to your interiors  "Daring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas or NFT projection in a white entry-way, Viva Magenta packs a lot of drama in a small dose."


Want to beat the trend and incorporate Viva Magenta in your interior? Shop below

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